Membership Sites -Hold Common Membership Site Challenges!
Released on: September 10, 2008, 1:49 am
Press Release Author: rampal choudhary
Industry: Internet & Online
Press Release Summary: Membership sites are one of the main profitable business models on the internet. Some of the benefits include income continual earnings, incurring less advertising expenses, earning the trust and respect of members, building your reputation
Press Release Body: Membership sites are one of the main profitable business models on the internet. Some of the benefits include income continual earnings, incurring less advertising expenses, earning the trust and respect of members, building your reputation, and being able to make various offers to members. Membership sites can be very lucrative indeed; but maintaining them is no walk in the park, particularly if you don’t have the proper information or experience. At this time are the most common challenges encountered by membership site owners, and the steps you can take to resolve these issues. To keep members glad and satisfied, you have to provide quality content. Unless you’re happy creating the content yourself, you’re better off outsourcing the task to qualified freelancers, so you can focus on the moneymaking aspects of your business. Before you launch your membership site, take care that you have already found the best freelancers or ghostwriters for the job, and that they are committed to providing their services every month. Even if you have monthly income coming in, you require to continuously promoting your membership sites so that new members can replace the ones who have cancelled. Though, your final aim is to keep your members from canceling by providing excellent products and services. Over deliver and strive to exceed their expectations. As an example, let’s say you’re providing quality PLR products and teaching your members how to make money with them through a gradually. Your techniques and products really work, and their ROI (return on investment) is high, they’d be crazy to cancel their membership. Since membership sites charge monthly, people are more doubtful of joining since they have to shed out money every month without knowing if it’s truly worth it. So how can you resolve this? Forced continuity has gotten a negative reputation because either some customers are not aware of the monthly charges, or the membership site owner did not make the forced continuity statement clear on his website. You should clearly state that your members can stop anytime, and tell them accurately how to do it. Give them your helpdesk URL, email, or phone number as an added assurance that they may contact you if they want to cancel. If you can set up a system where the members can automatically cancel by themselves, it will be a huge benefit since some members might be too hesitant to ask for a cancellation (hence they won’t join in the first place). Giving enormous amounts of valuable stuffs is an effective strategy to keep members; but it may backfire if the members don’t know what to do with everything you’ve given them.
Consider providing step-by-step, foolproof instructions on how to use the membership products. Unless you know your members’ knowledge or experience level, don’t assume. Ask your members to fill up a survey so you’ll know how to treat the majority of them. If there are many differing opinions or if in doubt, explain everything as if you’re doing it to a 12-year old.
Since we can’t do much about these subjects, don’t waste your energy on them; just focus on the more important aspects of your business.
Use a membership management solution that allows a reminder email to be automatically sent to any member whose card has expired or has been declined.href=\"http://www.secure-member-area.com\">www.secure-member-area.com www.www.membershipsites
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